Sponsorship is the provision of advertisingalcoholdifficultdrugequipmentfacilitiesfinancialfull timehooliganismlesslogomedianegativepositivepublicitysecuritysuccesstaxtimetobaccowithdrawn[?] or material assistance by a private enterprise/ business. In reurn it receives advertisingalcoholdifficultdrugequipmentfacilitiesfinancialfull timehooliganismlesslogomedianegativepositivepublicitysecuritysuccesstaxtimetobaccowithdrawn[?] throught its association with the sport, club, event or performer. Businesses may provide the following types of sponsorship: money, kit, equipment, travel, scholarships, coaching.They benefit from increased advertising media coverage and association with a advertisingalcoholdifficultdrugequipmentfacilitiesfinancialfull timehooliganismlesslogomedianegativepositivepublicitysecuritysuccesstaxtimetobaccowithdrawn[?] image..

In return for their investment sponsors expect maximum advertisingalcoholdifficultdrugequipmentfacilitiesfinancialfull timehooliganismlesslogomedianegativepositivepublicitysecuritysuccesstaxtimetobaccowithdrawn[?] exposure and some of the effects of this may be negative. They may dictate the advertisingalcoholdifficultdrugequipmentfacilitiesfinancialfull timehooliganismlesslogomedianegativepositivepublicitysecuritysuccesstaxtimetobaccowithdrawn[?], date and place of an event to suit tv schedules. This may result in athletes competing in dangerously high temperatures. They often expect athletes to attend press conferences before and after events to ensure the sponsor's advertisingalcoholdifficultdrugequipmentfacilitiesfinancialfull timehooliganismlesslogomedianegativepositivepublicitysecuritysuccesstaxtimetobaccowithdrawn[?] is given maximum exposure. Rule changes and seasonal changes have taken place in some sports to give them greater audience appeal.
Major sports, individuals, teams and events which are popular, successful and attract media coverage easily gain sponsorship. Minority sports, individuals, teams and events that may have advertisingalcoholdifficultdrugequipmentfacilitiesfinancialfull timehooliganismlesslogomedianegativepositivepublicitysecuritysuccesstaxtimetobaccowithdrawn[?] public interest find it more advertisingalcoholdifficultdrugequipmentfacilitiesfinancialfull timehooliganismlesslogomedianegativepositivepublicitysecuritysuccesstaxtimetobaccowithdrawn[?] to attract sponsors.

Sponsorship can benefit the sport, individual or event in the following ways:
- aids development of young stars
- reduces financial pressures, perhaps enabling training and competion to be advertisingalcoholdifficultdrugequipmentfacilitiesfinancialfull timehooliganismlesslogomedianegativepositivepublicitysecuritysuccesstaxtimetobaccowithdrawn[?]
- funds events, by covering administrational and organisational costs
- provision of coaching, advertisingalcoholdifficultdrugequipmentfacilitiesfinancialfull timehooliganismlesslogomedianegativepositivepublicitysecuritysuccesstaxtimetobaccowithdrawn[?], travel and specialist advertisingalcoholdifficultdrugequipmentfacilitiesfinancialfull timehooliganismlesslogomedianegativepositivepublicitysecuritysuccesstaxtimetobaccowithdrawn[?]
- increased income.
Disadvantages may include:
- exploitation to suit the sponsor's needs
- length of contract, may be short providing little advertisingalcoholdifficultdrugequipmentfacilitiesfinancialfull timehooliganismlesslogomedianegativepositivepublicitysecuritysuccesstaxtimetobaccowithdrawn[?]
- support may advertisingalcoholdifficultdrugequipmentfacilitiesfinancialfull timehooliganismlesslogomedianegativepositivepublicitysecuritysuccesstaxtimetobaccowithdrawn[?] if the athlete performs badly or profit is low
- minority sports may decline as major sports attract the most sponsorship
- sport may be associated with an unhealthy image if advertisingalcoholdifficultdrugequipmentfacilitiesfinancialfull timehooliganismlesslogomedianegativepositivepublicitysecuritysuccesstaxtimetobaccowithdrawn[?] and advertisingalcoholdifficultdrugequipmentfacilitiesfinancialfull timehooliganismlesslogomedianegativepositivepublicitysecuritysuccesstaxtimetobaccowithdrawn[?] sponsorship is accepted.

Sponsors gain from providing sponsorship in the following ways:
- their logo or brand names become well known
- they gain advertisingalcoholdifficultdrugequipmentfacilitiesfinancialfull timehooliganismlesslogomedianegativepositivepublicitysecuritysuccesstaxtimetobaccowithdrawn[?] through media coverage of the athlete/ event/ sport
- they may not pay advertisingalcoholdifficultdrugequipmentfacilitiesfinancialfull timehooliganismlesslogomedianegativepositivepublicitysecuritysuccesstaxtimetobaccowithdrawn[?] on the sponsorship provided
- they are associated with health, advertisingalcoholdifficultdrugequipmentfacilitiesfinancialfull timehooliganismlesslogomedianegativepositivepublicitysecuritysuccesstaxtimetobaccowithdrawn[?] and popularity.
Disadvantages for the sponsor may include:
- risk, success in sport is not guaranteed
- media coverage may be reduced or advertisingalcoholdifficultdrugequipmentfacilitiesfinancialfull timehooliganismlesslogomedianegativepositivepublicitysecuritysuccesstaxtimetobaccowithdrawn[?]
- they may be associated with a negative image if there is advertisingalcoholdifficultdrugequipmentfacilitiesfinancialfull timehooliganismlesslogomedianegativepositivepublicitysecuritysuccesstaxtimetobaccowithdrawn[?] at an event or if the athlete/ team is associated with a scandal,eg. advertisingalcoholdifficultdrugequipmentfacilitiesfinancialfull timehooliganismlesslogomedianegativepositivepublicitysecuritysuccesstaxtimetobaccowithdrawn[?] taking.