One of the most common and most awarenesscaptivecommunicationemotionalfeedbackinteractionknowledgeopinionpowerfulradiowrong ways of promoting health education is through the mass media. Mass media means any form of awarenesscaptivecommunicationemotionalfeedbackinteractionknowledgeopinionpowerfulradiowrong which reaches a very large or “mass” audience and includes TV, awarenesscaptivecommunicationemotionalfeedbackinteractionknowledgeopinionpowerfulradiowrong, the internet, magazines, newspapers etc.

Advantages of Using the Mass Media for a Health Campaign

1. They can increase public awarenesscaptivecommunicationemotionalfeedbackinteractionknowledgeopinionpowerfulradiowrong of a health issue quickly
2. They can raise awarenesscaptivecommunicationemotionalfeedbackinteractionknowledgeopinionpowerfulradiowrong of a health issue very effectively
3. They can invoke an awarenesscaptivecommunicationemotionalfeedbackinteractionknowledgeopinionpowerfulradiowrong response which can cause immediate changers in behaviour e.g. the recent anti smoking TV advice “adverts”
4. They can influence public awarenesscaptivecommunicationemotionalfeedbackinteractionknowledgeopinionpowerfulradiowrong and set agendas for debate


(Why has this picture proved effective in a TV health campaign?)
Disadvantages of Using the Mass Media

1. It is hard to get immediate awarenesscaptivecommunicationemotionalfeedbackinteractionknowledgeopinionpowerfulradiowrong from the target group
2. It is difficult to assess whether the message is pitched right and is at the right level because of the lack of immediate feedback and lack of awarenesscaptivecommunicationemotionalfeedbackinteractionknowledgeopinionpowerfulradiowrong
3. Sometimes researchers get the message awarenesscaptivecommunicationemotionalfeedbackinteractionknowledgeopinionpowerfulradiowrong and it misses its target audience
4. People can turn off their TVs or not read your contents in a newspaper or magazine - the audience is not “awarenesscaptivecommunicationemotionalfeedbackinteractionknowledgeopinionpowerfulradiowrong”