Interviews can be either structured or confrontseaseforgetfulinfluenceInteractionistsobservationopenPositivistspresetquantitativequestionnairesreliableresearcherunderstandunstructuredvalidity. Structured interviews are ones in which confrontseaseforgetfulinfluenceInteractionistsobservationopenPositivistspresetquantitativequestionnairesreliableresearcherunderstandunstructuredvalidity questions are asked by the researcher. Unstructured interviews are more like conversations between the researcher and the respondent. Partly structured interviews have some preset questions but scope for more confrontseaseforgetfulinfluenceInteractionistsobservationopenPositivistspresetquantitativequestionnairesreliableresearcherunderstandunstructuredvalidity ended discussion also.

Interviewing Styles
Non Directive - the interviewer tries not to confrontseaseforgetfulinfluenceInteractionistsobservationopenPositivistspresetquantitativequestionnairesreliableresearcherunderstandunstructuredvalidity the respondent - used in most interviews
Aggressive - the interview confrontseaseforgetfulinfluenceInteractionistsobservationopenPositivistspresetquantitativequestionnairesreliableresearcherunderstandunstructuredvalidity the respondent. Becker suggested this was appropriate for certain topics such as uncovering hidden racist attitudes.
Group interviews - can be more effective because respondents are more at confrontseaseforgetfulinfluenceInteractionistsobservationopenPositivistspresetquantitativequestionnairesreliableresearcherunderstandunstructuredvalidity and more likely to open up in the course of a group conversation.

The Advantages of Interviews
confrontseaseforgetfulinfluenceInteractionistsobservationopenPositivistspresetquantitativequestionnairesreliableresearcherunderstandunstructuredvalidity prefer interviews to observation because larger samples can be studies and more confrontseaseforgetfulinfluenceInteractionistsobservationopenPositivistspresetquantitativequestionnairesreliableresearcherunderstandunstructuredvalidity data generated. The research can more easily be repeated and is therefore more confrontseaseforgetfulinfluenceInteractionistsobservationopenPositivistspresetquantitativequestionnairesreliableresearcherunderstandunstructuredvalidity.
confrontseaseforgetfulinfluenceInteractionistsobservationopenPositivistspresetquantitativequestionnairesreliableresearcherunderstandunstructuredvalidity prefer interviews to questionnaires because there is more opportunity for interviewees to explain what they mean and express their own ideas. This can result in greater depth and confrontseaseforgetfulinfluenceInteractionistsobservationopenPositivistspresetquantitativequestionnairesreliableresearcherunderstandunstructuredvalidity.

Interviews are useful when the researcher is studying groups or are unlikely or unable to complete confrontseaseforgetfulinfluenceInteractionistsobservationopenPositivistspresetquantitativequestionnairesreliableresearcherunderstandunstructuredvalidity or groups who would be unwilling to subject themselves to confrontseaseforgetfulinfluenceInteractionistsobservationopenPositivistspresetquantitativequestionnairesreliableresearcherunderstandunstructuredvalidity (e.g. criminals).

The Disadvantages of Interviews
Validity of data might be questionable - respondents might lie or be confrontseaseforgetfulinfluenceInteractionistsobservationopenPositivistspresetquantitativequestionnairesreliableresearcherunderstandunstructuredvalidity or not properly confrontseaseforgetfulinfluenceInteractionistsobservationopenPositivistspresetquantitativequestionnairesreliableresearcherunderstandunstructuredvalidity the questions.
Interviewer Bias - the presence of the researcher may effect the answers of the respondents - the respondents might consciously or unconsciously give the answers they think the confrontseaseforgetfulinfluenceInteractionistsobservationopenPositivistspresetquantitativequestionnairesreliableresearcherunderstandunstructuredvalidity wants to hear


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